How to Self-Host Plausible Analytics 2026

TL;DR

Plausible Analytics (AGPL 3.0, ~19K GitHub stars, Elixir/Phoenix) is a lightweight, privacy-first web analytics tool. It tracks page views, unique visitors, referrers, and goals — all without cookies, without collecting personal data, and fully GDPR-compliant. Google Analytics is free but sends all your visitor data to Google and requires a cookie banner. Plausible's tracking script is 45x smaller than Google Analytics. The hosted plan is $9/month; self-hosted is free.

Key Takeaways

• Plausible: AGPL 3.0, ~19K stars, Elixir — privacy-first analytics, no cookies, GDPR-ready
• No cookie banner required: No personal data collected, no consent needed in EU
• Tiny script: 1KB tracking script vs 45KB for Google Analytics (45x smaller)
• Simple dashboard: One beautiful page — no learning curve required
• Custom events: Track button clicks, form submissions, file downloads
• vs Umami: Plausible has better UX; Umami is lighter; both are excellent

---

Part 1: Docker Setup

# docker-compose.yml
services:
  plausible_db:
    image: postgres:15-alpine
    restart: unless-stopped
    volumes:
      - db-data:/var/lib/postgresql/data
    environment:
      POSTGRES_DB: plausible_db
      POSTGRES_USER: postgres
      POSTGRES_PASSWORD: "${POSTGRES_PASSWORD}"
    healthcheck:
      test: ["CMD-SHELL", "pg_isready -U postgres"]
      interval: 5s

  plausible_events_db:
    image: clickhouse/clickhouse-server:23.3.7.5-alpine
    restart: unless-stopped
    volumes:
      - event-data:/var/lib/clickhouse
      - ./clickhouse/clickhouse-config.xml:/etc/clickhouse-server/config.d/logging.xml:ro
      - ./clickhouse/clickhouse-user-config.xml:/etc/clickhouse-server/users.d/logging.xml:ro
    ulimits:
      nofile:
        soft: 262144
        hard: 262144

  plausible:
    image: ghcr.io/plausible/community-edition:latest
    restart: unless-stopped
    command: sh -c "sleep 10 && /entrypoint.sh db createdb && /entrypoint.sh db migrate && /entrypoint.sh run"
    ports:
      - "8000:8000"
    environment:
      BASE_URL: "https://analytics.yourdomain.com"
      SECRET_KEY_BASE: "${SECRET_KEY_BASE}"
      DATABASE_URL: "postgres://postgres:${POSTGRES_PASSWORD}@plausible_db:5432/plausible_db"
      CLICKHOUSE_DATABASE_URL: "http://plausible_events_db:8123/plausible_events_db"
      DISABLE_REGISTRATION: "true"  # Prevent public sign-ups
      MAILER_EMAIL: analytics@yourdomain.com
      SMTP_HOST_ADDR: mail.yourdomain.com
      SMTP_HOST_PORT: 587
      SMTP_USER_NAME: analytics@yourdomain.com
      SMTP_USER_PWD: "${SMTP_PASSWORD}"
    depends_on:
      plausible_db:
        condition: service_healthy

volumes:
  db-data:
  event-data:

# Create ClickHouse config files (required):
mkdir -p clickhouse

cat > clickhouse/clickhouse-config.xml << 'EOF'
<yandex>
  <logger>
    <level>warning</level>
    <console>true</console>
  </logger>
  <query_thread_log remove="remove"/>
  <query_log remove="remove"/>
  <text_log remove="remove"/>
  <trace_log remove="remove"/>
  <metric_log remove="remove"/>
  <asynchronous_metric_log remove="remove"/>
  <session_log remove="remove"/>
  <part_log remove="remove"/>
</yandex>
EOF

cat > clickhouse/clickhouse-user-config.xml << 'EOF'
<yandex>
  <profiles>
    <default>
      <log_queries>0</log_queries>
      <log_query_threads>0</log_query_threads>
    </default>
  </profiles>
</yandex>
EOF

docker compose up -d

---

Part 2: HTTPS with Caddy

analytics.yourdomain.com {
    reverse_proxy localhost:8000
}

---

Part 3: Add Your Site

1. Visit https://analytics.yourdomain.com
2. Register (first user = admin)
3. + Add site
4. Domain: yourdomain.com

You get a tracking snippet:

<script defer data-domain="yourdomain.com"
  src="https://analytics.yourdomain.com/js/script.js">
</script>

---

Part 4: Install Tracking Script

HTML sites

<!-- Add before </head> in your HTML: -->
<script defer data-domain="yourdomain.com"
  src="https://analytics.yourdomain.com/js/script.js">
</script>

Next.js

npm install next-plausible

// pages/_app.js or app/layout.tsx:
import PlausibleProvider from 'next-plausible'

export default function App({ Component, pageProps }) {
  return (
    <PlausibleProvider domain="yourdomain.com" 
      selfHosted
      customDomain="https://analytics.yourdomain.com">
      <Component {...pageProps} />
    </PlausibleProvider>
  )
}

WordPress

Plugin: Plausible Analytics (official plugin)
Settings → Plausible Analytics:
- Self-hosted domain: https://analytics.yourdomain.com
- Domain to track: yourdomain.com

Ghost

Admin → Settings → Code injection → Site header:
<script defer data-domain="yourdomain.com" src="https://analytics.yourdomain.com/js/script.js"></script>

---

Part 5: Custom Events

Track button clicks, form submissions, and custom interactions:

<!-- Track outbound links automatically: -->
<script defer data-domain="yourdomain.com"
  src="https://analytics.yourdomain.com/js/script.outbound-links.js">
</script>

<!-- Track file downloads: -->
<script defer data-domain="yourdomain.com"
  src="https://analytics.yourdomain.com/js/script.file-downloads.js">
</script>

Custom events via JavaScript

// Track a custom event:
plausible('Signup', {props: {plan: 'Pro'}})

// Track button clicks:
document.getElementById('cta-button').addEventListener('click', function() {
  plausible('CTA Click', {props: {location: 'hero'}})
})

// Track form submissions:
document.getElementById('contact-form').addEventListener('submit', function() {
  plausible('Contact Form Submit')
})

Goals

1. Site settings → Goals → + Add goal
2. Goal type: Custom event → name: Signup
3. Or Pageview → path: /thank-you
4. Dashboard shows conversion rate for this goal

---

Part 6: Revenue Tracking

Track revenue events for ecommerce:

// Track a purchase:
plausible('Purchase', {
  revenue: {currency: 'USD', amount: 49.99},
  props: {plan: 'Pro', billing: 'annual'}
})

Revenue goals show total revenue + average revenue per conversion.

---

Part 7: Shared Dashboard Links

Share your analytics publicly:

1. Site settings → Visibility → Make dashboard public
2. Or: Generate a shared link with a secret token

Public stats: https://analytics.yourdomain.com/yourdomain.com
Shared link: https://analytics.yourdomain.com/share/yourdomain.com?auth=TOKEN

Useful for sharing traffic data with clients or team members without giving them Plausible login access.

---

Part 8: Stats API

# API with your site key:
SITE_ID="yourdomain.com"
API_KEY="your-api-key"  # Settings → Account → API Keys
BASE="https://analytics.yourdomain.com/api/v1"

# Get total visitors (last 30 days):
curl "$BASE/stats/aggregate?site_id=$SITE_ID&period=30d&metrics=visitors,pageviews" \
  -H "Authorization: Bearer $API_KEY" | jq '.results'

# Top pages:
curl "$BASE/stats/breakdown?site_id=$SITE_ID&property=event:page&period=30d" \
  -H "Authorization: Bearer $API_KEY" | jq '.results[0:10]'

# Top referrers:
curl "$BASE/stats/breakdown?site_id=$SITE_ID&property=visit:source&period=30d" \
  -H "Authorization: Bearer $API_KEY" | jq '.results[0:5]'

# Real-time visitors:
curl "$BASE/stats/realtime/visitors?site_id=$SITE_ID" \
  -H "Authorization: Bearer $API_KEY"

---

Maintenance

# Update:
docker compose pull
docker compose up -d

# Backup:
docker exec plausible-plausible_db-1 pg_dump -U postgres plausible_db \
  | gzip > plausible-pg-$(date +%Y%m%d).sql.gz

# ClickHouse backup (event data):
tar -czf plausible-events-$(date +%Y%m%d).tar.gz \
  $(docker volume inspect plausible_event-data --format '{{.Mountpoint}}')

# Logs:
docker compose logs -f plausible

Why Self-Host Plausible Analytics?

The case for self-hosting Plausible Analytics comes down to three practical factors: data ownership, cost at scale, and operational control.

Data ownership is the fundamental argument. When you use a SaaS version of any tool, your data lives on someone else's infrastructure subject to their terms of service, their security practices, and their business continuity. If the vendor raises prices, gets acquired, changes API limits, or shuts down, you're left scrambling. Self-hosting Plausible Analytics means your data and configuration stay on infrastructure you control — whether that's a VPS, a bare metal server, or a home lab.

Cost at scale matters once you move beyond individual use. Most SaaS equivalents charge per user or per data volume. A self-hosted instance on a $10-20/month VPS typically costs less than per-user SaaS pricing for teams of five or more — and the cost doesn't scale linearly with usage. One well-configured server handles dozens of users for a flat monthly fee.

Operational control is the third factor. The Docker Compose configuration above exposes every setting that commercial equivalents often hide behind enterprise plans: custom networking, environment variables, storage backends, and authentication integrations. You decide when to update, how to configure backups, and what access controls to apply.

The honest tradeoff: you're responsible for updates, backups, and availability. For teams running any production workloads, this is familiar territory. For individuals, the learning curve is real but the tooling (Docker, Caddy, automated backups) is well-documented and widely supported.

Server Requirements and Sizing

Before deploying Plausible Analytics, assess your server capacity against expected workload.

Minimum viable setup: A 1 vCPU, 1GB RAM VPS with 20GB SSD is sufficient for personal use or small teams. Most consumer VPS providers — Hetzner, DigitalOcean, Linode, Vultr — offer machines in this range for $5-10/month. Hetzner offers excellent price-to-performance for European and US regions.

Recommended production setup: 2 vCPUs with 4GB RAM and 40GB SSD handles most medium deployments without resource contention. This gives Plausible Analytics headroom for background tasks, caching, and concurrent users while leaving capacity for other services on the same host.

Storage planning: The Docker volumes in this docker-compose.yml store all persistent Plausible Analytics data. Estimate your storage growth rate early — for data-intensive tools, budget for 3-5x your initial estimate. Hetzner Cloud and Vultr both support online volume resizing without stopping your instance.

Operating system: Any modern 64-bit Linux distribution works. Ubuntu 22.04 LTS and Debian 12 are the most commonly tested configurations. Ensure Docker Engine 24.0+ and Docker Compose v2 are installed — verify with docker --version and docker compose version. Avoid Docker Desktop on production Linux servers; it adds virtualization overhead and behaves differently from Docker Engine in ways that cause subtle networking issues.

Network: Only ports 80 and 443 need to be publicly accessible when running behind a reverse proxy. Internal service ports should be bound to localhost only. A minimal UFW firewall that blocks all inbound traffic except SSH, HTTP, and HTTPS is the single most effective security measure for a self-hosted server.

Backup and Disaster Recovery

Running Plausible Analytics without a tested backup strategy is an unacceptable availability risk. Docker volumes are not automatically backed up — if you delete a volume or the host fails, data is gone with no recovery path.

What to back up: The named Docker volumes containing Plausible Analytics's data (database files, user uploads, application state), your docker-compose.yml and any customized configuration files, and .env files containing secrets.

Backup approach: For simple setups, stop the container, archive the volume contents, then restart. For production environments where stopping causes disruption, use filesystem snapshots or database dump commands (PostgreSQL pg_dump, SQLite .backup, MySQL mysqldump) that produce consistent backups without downtime.

For a complete automated backup workflow that ships snapshots to S3-compatible object storage, see the Restic + Rclone backup guide. Restic handles deduplication and encryption; Rclone handles multi-destination uploads. The same setup works for any Docker volume.

Backup cadence: Daily backups to remote storage are a reasonable baseline for actively used tools. Use a 30-day retention window minimum — long enough to recover from mistakes discovered weeks later. For critical data, extend to 90 days and use a secondary destination.

Restore testing: A backup that has never been restored is a backup you cannot trust. Once a month, restore your Plausible Analytics backup to a separate Docker Compose stack on different ports and verify the data is intact. This catches silent backup failures, script errors, and volume permission issues before they matter in a real recovery.

Security Hardening

Self-hosting means you are responsible for Plausible Analytics's security posture. The Docker Compose setup provides a functional base; production deployments need additional hardening.

Always use a reverse proxy: Never expose Plausible Analytics's internal port directly to the internet. The docker-compose.yml binds to localhost; Caddy or Nginx provides HTTPS termination. Direct HTTP access transmits credentials in plaintext. A reverse proxy also centralizes TLS management, rate limiting, and access logging.

Strong credentials: Change default passwords immediately after first login. For secrets in docker-compose environment variables, generate random values with openssl rand -base64 32 rather than reusing existing passwords.

Firewall configuration:

ufw default deny incoming
ufw allow 22/tcp
ufw allow 80/tcp
ufw allow 443/tcp
ufw enable

Internal service ports (databases, admin panels, internal APIs) should only be reachable from localhost or the Docker network, never directly from the internet.

Network isolation: Docker Compose named networks keep Plausible Analytics's services isolated from other containers on the same host. Database containers should not share networks with containers that don't need direct database access.

VPN access for sensitive services: For internal-only tools, restricting access to a VPN adds a strong second layer. Headscale is an open source Tailscale control server that puts your self-hosted stack behind a WireGuard mesh, eliminating public internet exposure for internal tools.

Update discipline: Subscribe to Plausible Analytics's GitHub releases page to receive security advisory notifications. Schedule a monthly maintenance window to pull updated images. Running outdated container images is the most common cause of self-hosted service compromises.

Troubleshooting Common Issues

Container exits immediately or won't start

Check logs first — they almost always explain the failure:

docker compose logs -f plausible

Common causes: a missing required environment variable, a port already in use, or a volume permission error. Port conflicts appear as bind: address already in use. Find the conflicting process with ss -tlpn | grep PORT and either stop it or change Plausible Analytics's port mapping in docker-compose.yml.

Cannot reach the web interface

Work through this checklist:

1. Confirm the container is running: docker compose ps
2. Test locally on the server: curl -I http://localhost:PORT
3. If local access works but external doesn't, check your firewall: ufw status
4. If using a reverse proxy, verify it's running and the config is valid: caddy validate --config /etc/caddy/Caddyfile

Permission errors on volume mounts

Some containers run as a non-root user. If the Docker volume is owned by root, the container process cannot write to it. Find the volume's host path with docker volume inspect VOLUME_NAME, check the tool's documentation for its expected UID, and apply correct ownership:

chown -R 1000:1000 /var/lib/docker/volumes/your_volume/_data

High resource usage over time

Memory or CPU growing continuously usually indicates unconfigured log rotation, an unbound cache, or accumulated data needing pruning. Check current usage with docker stats plausible. Add resource limits in docker-compose.yml to prevent one container from starving others. For ongoing visibility into resource trends, deploy Prometheus + Grafana or Netdata.

Data disappears after container restart

Data stored in the container's writable layer — rather than a named volume — is lost when the container is removed or recreated. This happens when the volume mount path in docker-compose.yml doesn't match where the application writes data. Verify mount paths against the tool's documentation and correct the mapping. Named volumes persist across container removal; only docker compose down -v deletes them.

Keeping Plausible Analytics Updated

Plausible Analytics follows a regular release cadence. Staying current matters for security patches and compatibility. The update process with Docker Compose is straightforward:

docker compose pull          # Download updated images
docker compose up -d         # Restart with new images
docker image prune -f        # Remove old image layers (optional)

Read the changelog before major version updates. Some releases include database migrations or breaking configuration changes. For major version bumps, test in a staging environment first — run a copy of the service on different ports with the same volume data to validate the migration before touching production.

Version pinning: For stability, pin to a specific image tag in docker-compose.yml instead of latest. Update deliberately after reviewing the changelog. This trades automatic patch delivery for predictable behavior — the right call for business-critical services.

Post-update verification: After updating, confirm Plausible Analytics is functioning correctly. Most services expose a /health endpoint that returns HTTP 200 — curl it from the server or monitor it with your uptime tool.

Frequently Asked Questions

How much does it cost to self-host Plausible Analytics?

The primary cost is your server. A Hetzner CAX11 (2 vCPU ARM, 4GB RAM) runs about $5/month — enough for Plausible Analytics plus a few companion services. Add a domain ($12/year) and you're under $75/year for a complete self-hosted deployment. Compare that to SaaS pricing that typically starts at $5-15/user/month.

Can I run Plausible Analytics on a VPS with other services?

Yes. The docker-compose.yml above isolates Plausible Analytics on its own named Docker network. As long as your server has sufficient RAM and disk — 4GB RAM and 20GB disk handles most combinations — running multiple self-hosted services on one VPS is both practical and common. Tools like Dozzle and Portainer make monitoring multi-container setups manageable.

How do I migrate data if I switch servers?

Stop the Plausible Analytics container, export the Docker volumes (using docker run --rm -v VOLUME:/data -v $(pwd):/backup alpine tar czf /backup/backup.tar.gz /data), transfer to the new server, restore the volumes, and update your DNS. Most migrations complete in under an hour. Test the restoration on the new server before decommissioning the old one.

What happens if Plausible Analytics releases a breaking update?

Pin your docker-compose.yml to a specific image tag (e.g., image: plausible/analytics:1.2.3 instead of latest). Subscribe to the GitHub releases page for advance notice. When you're ready to upgrade, read the release notes, back up first, test on a staging instance, then update production.

Is Plausible Analytics suitable for production use?

Yes, with the hardening described above: reverse proxy for HTTPS, firewall rules, regular backups, and a pinned image tag. Many teams run Plausible Analytics in production successfully. The main requirement is treating your self-hosted instance with the same operational discipline you'd apply to any business-critical service.

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See also: Umami and Matomo

See all open source analytics tools at OSSAlt.com/categories/analytics.

See open source alternatives to Plausible on OSSAlt.